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What agile event programs are and why they're essential

Jet Rodriguez

VP, Marketing

Pete Richardson is a host of exceptional ability. Studies show that a vast majority of guests attending events by Pete have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

Righteous, Inc.

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Jet Rodriguez

VP, Marketing

Righteous, Inc.

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Resource Title

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

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9:00AM - 10:00 AM

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Teads CHC Awards
25 JUNE 2020 AWARDS GALA
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Virtual Event: How to Build an Agile Events Program

Relax and relive the moment.

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December 
13th
, 
10:30pm
–
11:30pm 
EST
Teads CHC Awards

In a world of fast-shifting business priorities and unpredictable change, marketers need a new way to think about event strategies. When unexpected challenges arise, agile event programs are designed not just to survive — but to thrive.

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Reasons to
attend

June 25th 
2020 

TEADS 2020 CONSUMER HEALTH (CHC) MOBILE CREATIVE AWARDS
Virtual Awards Gala

At Teads, The Global Media Platform, we believe that great creativity drives success in any business.

As digital becomes an essential part of the patient recovery journey, CHC brands are working hard to raise the bar in creativity. This includes optimizing mobile assets to stand out in premium publisher environments.


To celebrate these efforts, Teads launches its first ever Teads Consumer Health Mobile Creative Awards.


Discover all events around #themonthofcreativity [Click Here]


THE AGENDA


16:00 - 16:05 CET  Welcome

Marc Zander, SVP Client Partnerships, Teads


16:05 - 16:15 CET  Mobile Creative Guidance for CHC

Jonathan Lewis, Global Head of Teads Studio


16:15 - 16:35 CET Presentation of the awards


16:35 - 16:55 CET CHC Industry Panel: Brand impact drivers in mobile advertising


16:55 - 17:10 CET "Digital tricks CHC can learn from Spirits brands"

Juan García-Escudero, Creative Director, TBWA


17:10 - 17:15 CET Ending Remarks
 
Jeremy Arditi, CCO, Teads


DISCOVER THE CAMPAIGNS IN SHORTLIST

LINK HERE

Key takeaways:

•

What agile event programs are and why they're essential

•

Strategies and tools for building agile event marketing

•

How to scale agile event programs without losing brand integrity or valuable data

•

Steps you can take right now to introduce agile event marketing into your business

Speakers

Juan García-Escudero

Creative director

TBWA

Jeremy Arditi

COO

Teads

Marc Zander

SVP Client Partnerships

Teads

Bertrand Cocallemen

VP, Creative Strategy & Head of Teads Studio North America

Teads

Pablo Galiana

Global Industry Director

Teads

The day we've all been waiting for

The Awards

•  CHC Company of the Year

•  Best CHC Digital Campaign 

•  Best CHC Optimized Video Asset

•  Best CHC Optimized Display Asset

•  CHC Company of the Year

•  Best CHC Digital Campaign

•  Best CHC Optimized Video Asset

•  Best CHC Optimized Display Asset

THE JURY

Monika Cerqueira

Head of Teads Studio

LATAM

Teads

Jason Andree

Head of Global Content & Earned Media

GSK

Deniz Can

Global Digital Creative & Content Director

BAYER

Enrique Arceo

Global Marketing Excellence Director

SANOFI

Ignacio Entrena

Head of Digital, Media and Content, Southern Europe

J&J

Mathias Gaquiere

Global Head of Studio

Reckitt Benckiser

Juan García-Escudero

Chief Creative Officer
Spain

TBWA

Gavin Mulligan

Creative Director & Partner

Advance

Marc Zander

Global SVP Client Partnerships

Teads

The Event
About
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Follow the creative wave

 LIVE TEADS TALKS


MEDIA ON THE ROCKS
[ PODCAST ]

DATA & INSIGHTS


 L'ATELIER


 LEARN WITH TEADS


CHC MOBILE CREATIVE AWARDS

Agenda

7:00–7:10

All Speakers

Welcome Intro

Hosts will introduce themselves and get you up to speed on the webinar's agenda.

7:10–7:20

Sab Pell, Openform

Opening Remarks

Host Sab Pell will take you through the hot topics and best practices to move forward with.

7:20–7:45

All Speakers

Panel Begins

Open Q&A between guest presenters and attendees.

7:45-8:00

Jet Rodriguez, Righteous, Inc.

Closing Thoughts

Guest speaker Jet Rodriguez will keep us informed on what the future of virtual events will begin to look like.

Your Host

Sab Pell

Sr. Director of Product Marketing

Sab Pell is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

OpenFORM

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Your Hosts

Sab Pell

CEO

OPENFORM

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Frank Sides

VP, Technology

TRUST THE PROCESS, INC.

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Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Check it out
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02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register
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03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now
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04

IRL + URL: How to Blend In-Person and Virtual Events

Blending in-person and virtual experiences to create a hybrid event is one way event marketers can lean into this ever-changing operation, reach new audiences, and discover new growth.

Read the article
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Copyright © 2020

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Sab Pell

Sr. Director of Product Marketing

Openform

Sab Pell is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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